I decided to narrow down the recipe range to just choosing sweet baking, as cooking in general is so broad and Be-Ro is not meant for competing at standards of top chef cookbooks. Because my target audience is families I want to focus on those who enjoy baking simple traditional sweet recipes to lightly persuade them of the choice within the full Be-Ro book.
I came across my ideal promotion concept in the supermarket when Stork were adding free little recipe books in their margarine tubs. This is a great idea and would work equally as well attached to the Be-Ro flour bags.
More images of this concept on the next post.
