Liz Kay II

The idea behind my brief is to play with type and produce quirky lettering suited to a retail context. This is a really good example of what I imagined when I read the brief. Liz Kay makes each letter unique with a really simple but high quality standard hand drawn finish. Obvious imagery is incorporated but I think sometimes the things you associate the most with themes and topics like winter here are often the best ideas to go with as everyone relates to them.