Design Strategy Workshop

Updated position statement:

"Driven by typography and layout for editorial, publication and design for print with an interest in hand drawn type."


Workshop task:


Experimenting with design context titles that combine themes and subjects with the design disciplines above:
  • A photographic investigation of food with a focus on design for publication.
  • A hand drawn typographic investigation of culture with a focus on colour.
  • An illustrative investigation of hand drawn type with a focus on information delivery.
  • A typographic investigation of layout with a focus on printed distribution.
  • A photographic investigation of landscapes with a focus on layout design.
  • A typographic investigation of recipes with a focus on publication layout.
  • A typographic investigation of celebrity magazines with a focus on language.


Example of how to break a title down into subheadings that act as possible chapters:

"A typographic investigation of recipes with a focus on publication layout."


Possible chapters:
  • Hand drawn type
  • Hierarchy
  • Legibility
  • Weight
  • Colour
  • Language
  • Message
  • Specialist type designers

    • Classic recipes
    • Global foods
    • Quick and simple recipes
    • Fresh ingredients
    • Sweet
    • Savoury
    • Chefs specials
    • History of British foods and traditional recipes through the times

      • Grid layouts
      • Structure
      • Composition
      • Scale
      • Format
      • Stock
      • Print processes